---
title: These are the main areas of opportunity in the order fulfillment. We tell you how to fight them!
description: There are a lot of different areas of opportunity in a distribution center within the retail industry. Get to know them here in order to improve them.
image: https://blog.gieicom.com/hubfs/surtir%20pedidos.png
---

[![GrupoInternacionalEicom](https://blog.gieicom.com/hs-fs/hubfs/GrupoInternacionalEicom%20-Dec2017/Images/header-logo.png?width=180&name=header-logo.png "GrupoInternacionalEicom")](http://gieicom.com/)

- [About us](http://gieicom.com/en/about-us/)
- [Products](http://gieicom.com/en/products/) 
    - [Sortation Systems](http://gieicom.com/en/products/sorters/) 
          - [Shoe Sorter](http://gieicom.com/en/products/sorters/shoe-sorter/)
          - [Cross Belt](http://gieicom.com/en/products/sorters/cross-belt/)
          - [Narrow Belt](http://gieicom.com/en/products/sorters/narrow-belt/)
          - [Push Sorter](http://gieicom.com/en/products/sorters/pushers/)
          - [Pop-Up Wheel](http://gieicom.com/en/products/sorters/pop-up-wheel/)
    - [Conveyors Systems](http://gieicom.com/en/products/conveyors/) 
          - [Case Conveyors](http://gieicom.com/en/products/conveyors/case-conveyor/)
          - [Pallet Conveyor](http://gieicom.com/en/products/conveyors/pallet-conveyor/)
          - [Vertical Lift Conveyors](http://http://gieicom.com/en/products/conveyors/elevation-systems/)
          - [Towline Conveyors](http://gieicom.com/en/products/conveyors/towline/)
          - [Overhead Conveyors](http://gieicom.com/en/products/conveyors/overhead-conveyors/)
    - [Picking Technologies](http://gieicom.com/en/products/picking-technologies/) 
          - [Pick to Light](http://gieicom.com/en/products/picking-technologies/pick-to-light/)
          - [Put to Light](http://gieicom.com/en/products/picking-technologies/put-to-light/)
          - [Pick to Voice](http://gieicom.com/en/products/picking-technologies/pick-to-voice-ptv/)
          - [Pick Cart](https://www.gieicom.com/en/products/picking-technologies/pick-cart/)
    - [Good to Person Solutions](http://gieicom.com/en/products/good-to-person/) 
          - [Horizontal Carousels](http://gieicom.com/en/products/good-to-person/horizontal-carrousels/)
          - [Vertical Carousels](http://gieicom.com/en/products/good-to-person/vertical-carrousels/)
          - [Shuttle VLM](http://gieicom.com/en/products/good-to-person/shuttle-vertical-lift-module-vlm/)
          - [Vertical Buffer Module](http://gieicom.com/en/products/good-to-person/vertical-buffer-module/)
          - [Autonomous Mobile Robots](https://www.gieicom.com/en/products/good-to-person-solutions/autonomous-mobile-robots/)
          - [Mobile Robots 3D](https://www.gieicom.com/en/products/good-to-person-solutions/mobile-robots-3d/)
    - [Automated Storage](http://gieicom.com/en/products/automated-warehouses/) 
          - [Uniload ASRS](http://gieicom.com/en/products/automated-warehouses/uniload-asrs/)
          - [Miniload ASRS](http://gieicom.com/en/products/automated-warehouses/miniload-asrs/)
          - [Multishuttle ASRS](http://gieicom.com/en/products/automated-warehouses/multi-shuttle/)
    - [Robots technologies](http://gieicom.com/en/products/robot-technologies/) 
          - [Robotic Picking](https://www.gieicom.com/en/products/robot-technologies/robotic-picking/)
          - [Robotic Palletizing](https://www.gieicom.com/en/products/robot-technologies/robotic-palletizing/)
    - [AGV Systems](http://gieicom.com/en/products/agvs-automated-guided-vehicles/)
    - [A/FRAME Systems](http://gieicom.com/en/products/aframe-system/)
- [Solutions](https://www.gieicom.com/en/solutions/) 
    - [Sortation](https://www.gieicom.com/en/solutions/classification/)
    - [Order Fulfillment](http://gieicom.com/en/solutions/order-assortment/)
    - [Ecommerce](http://gieicom.com/en/solutions/ecommerce/)
    - [Micro Fulfillment](https://www.gieicom.com/en/solutions/micro-fulfillment/)
    - [Cross docking](http://gieicom.com/en/solutions/cross-docking/)
    - [Reverse Logistics](http://gieicom.com/en/solutions/inverse-logistics/)
    - [Material Handling](http://gieicom.com/en/solutions/finished-product-handling/)
    - [Products Assembly](http://gieicom.com/en/solutions/product-assembly/)
    - [Kitting](http://gieicom.com/en/solutions/kitting/)
    - [Material Handling](https://www.gieicom.com/en/solutions/material-handling/)
    - [Palletizing](http://gieicom.com/en/solutions/palletizing/)
    - [Intralogistics Engineering](https://www.gieicom.com/en/solutions/material-handling-design-and-intralogistics/)
- [Industry](http://gieicom.com/en/industry/)
- [Software](https://www.gieicom.com/en/softwares/) 
    - [WCS (Warehouse Control System)](http://gieicom.com/en/softwares/warehouse-control-system/)
    - [WMS](http://gieicom.com/en/softwares/wms/)
    - [Simulations](http://gieicom.com/en/softwares/simulations/)
    - [RFID](http://gieicom.com/en/softwares/rfid/)
- [Customer Care](https://www.gieicom.com/en/customer-care/)
- [Insight](https://www.gieicom.com/en/home/#) 
    - [Blog](https://blog.gieicom.com/english)
    - [Strategic](https://www.gieicom.com/en/strategic-intelligence/)
    - [Downloads](https://www.gieicom.com/en/downloads/)
- [Contact](http://gieicom.com/en/contact/)

[![GrupoInternacionalEicom](https://blog.gieicom.com/hs-fs/hubfs/GrupoInternacionalEicom%20-Dec2017/Images/header-logo.png?width=180&name=header-logo.png "GrupoInternacionalEicom")](http://gieicom.com/)

- [About us](http://gieicom.com/en/about-us/)
- [Products](http://gieicom.com/en/products/) 
    - [Sortation Systems](http://gieicom.com/en/products/sorters/) 
          - [Shoe Sorter](http://gieicom.com/en/products/sorters/shoe-sorter/)
          - [Cross Belt](http://gieicom.com/en/products/sorters/cross-belt/)
          - [Narrow Belt](http://gieicom.com/en/products/sorters/narrow-belt/)
          - [Push Sorter](http://gieicom.com/en/products/sorters/pushers/)
          - [Pop-Up Wheel](http://gieicom.com/en/products/sorters/pop-up-wheel/)
    - [Conveyors Systems](http://gieicom.com/en/products/conveyors/) 
          - [Case Conveyors](http://gieicom.com/en/products/conveyors/case-conveyor/)
          - [Pallet Conveyor](http://gieicom.com/en/products/conveyors/pallet-conveyor/)
          - [Vertical Lift Conveyors](http://http://gieicom.com/en/products/conveyors/elevation-systems/)
          - [Towline Conveyors](http://gieicom.com/en/products/conveyors/towline/)
          - [Overhead Conveyors](http://gieicom.com/en/products/conveyors/overhead-conveyors/)
    - [Picking Technologies](http://gieicom.com/en/products/picking-technologies/) 
          - [Pick to Light](http://gieicom.com/en/products/picking-technologies/pick-to-light/)
          - [Put to Light](http://gieicom.com/en/products/picking-technologies/put-to-light/)
          - [Pick to Voice](http://gieicom.com/en/products/picking-technologies/pick-to-voice-ptv/)
          - [Pick Cart](https://www.gieicom.com/en/products/picking-technologies/pick-cart/)
    - [Good to Person Solutions](http://gieicom.com/en/products/good-to-person/) 
          - [Horizontal Carousels](http://gieicom.com/en/products/good-to-person/horizontal-carrousels/)
          - [Vertical Carousels](http://gieicom.com/en/products/good-to-person/vertical-carrousels/)
          - [Shuttle VLM](http://gieicom.com/en/products/good-to-person/shuttle-vertical-lift-module-vlm/)
          - [Vertical Buffer Module](http://gieicom.com/en/products/good-to-person/vertical-buffer-module/)
          - [Autonomous Mobile Robots](https://www.gieicom.com/en/products/good-to-person-solutions/autonomous-mobile-robots/)
          - [Mobile Robots 3D](https://www.gieicom.com/en/products/good-to-person-solutions/mobile-robots-3d/)
    - [Automated Storage](http://gieicom.com/en/products/automated-warehouses/) 
          - [Uniload ASRS](http://gieicom.com/en/products/automated-warehouses/uniload-asrs/)
          - [Miniload ASRS](http://gieicom.com/en/products/automated-warehouses/miniload-asrs/)
          - [Multishuttle ASRS](http://gieicom.com/en/products/automated-warehouses/multi-shuttle/)
    - [Robots technologies](http://gieicom.com/en/products/robot-technologies/) 
          - [Robotic Picking](https://www.gieicom.com/en/products/robot-technologies/robotic-picking/)
          - [Robotic Palletizing](https://www.gieicom.com/en/products/robot-technologies/robotic-palletizing/)
    - [AGV Systems](http://gieicom.com/en/products/agvs-automated-guided-vehicles/)
    - [A/FRAME Systems](http://gieicom.com/en/products/aframe-system/)
- [Solutions](https://www.gieicom.com/en/solutions/) 
    - [Sortation](https://www.gieicom.com/en/solutions/classification/)
    - [Order Fulfillment](http://gieicom.com/en/solutions/order-assortment/)
    - [Ecommerce](http://gieicom.com/en/solutions/ecommerce/)
    - [Micro Fulfillment](https://www.gieicom.com/en/solutions/micro-fulfillment/)
    - [Cross docking](http://gieicom.com/en/solutions/cross-docking/)
    - [Reverse Logistics](http://gieicom.com/en/solutions/inverse-logistics/)
    - [Material Handling](http://gieicom.com/en/solutions/finished-product-handling/)
    - [Products Assembly](http://gieicom.com/en/solutions/product-assembly/)
    - [Kitting](http://gieicom.com/en/solutions/kitting/)
    - [Material Handling](https://www.gieicom.com/en/solutions/material-handling/)
    - [Palletizing](http://gieicom.com/en/solutions/palletizing/)
    - [Intralogistics Engineering](https://www.gieicom.com/en/solutions/material-handling-design-and-intralogistics/)
- [Industry](http://gieicom.com/en/industry/)
- [Software](https://www.gieicom.com/en/softwares/) 
    - [WCS (Warehouse Control System)](http://gieicom.com/en/softwares/warehouse-control-system/)
    - [WMS](http://gieicom.com/en/softwares/wms/)
    - [Simulations](http://gieicom.com/en/softwares/simulations/)
    - [RFID](http://gieicom.com/en/softwares/rfid/)
- [Customer Care](https://www.gieicom.com/en/customer-care/)
- [Insight](https://www.gieicom.com/en/home/#) 
    - [Blog](https://blog.gieicom.com/english)
    - [Strategic](https://www.gieicom.com/en/strategic-intelligence/)
    - [Downloads](https://www.gieicom.com/en/downloads/)
- [Contact](http://gieicom.com/en/contact/)

[GIEICOM](https://blog.gieicom.com/english/author/gieicom) May 9, 2019, 9:30:00 AM 4 min read

# These are the main areas of opportunity in the order fulfillment. We tell you how to fight them!

[Previous Post](https://blog.gieicom.com/english/considerations-for-conveyor-system-design)

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![LinkedIn](https://blog.gieicom.com/hs-fs/hubfs/LinkedIn.jpg?width=550&name=LinkedIn.jpg)

There are many challenges that are presented day by day in the retail industry. One of the main problems is the time optimization in the assortment area. That's why in this blog we show you the three main scenarios that you face and how to fight them. Let’s watch them!

To optimize the timing in the **[assortment area](https://gieicom.com/en/solutions/order-fulfillment/)** is required:

## 1. The information to be assorted need to arrive as fast as possible to the operator

In order this happen, what we do is to revise which process can be optimized within the internal software, so that according to how the orders arrive, it is delivered to the operator as soon as possible.

To optimize the processes is used WES (Warehouse Execution System), which is the one that provides mobility for all processes of automated picking.

## 2. Streamline the time it takes for an operator to fill the order

In the assortment area it is important that people optimize the movements and travel times within the distribution center. For this it is necessary to determine if your products are susceptible to optimize with **[Good to Person](https://gieicom.com/en/products/good-to-person-solutions/)** Technologies, responsible to send the product directly to the person, taking advantage of the time to the maximum.

If all your products are not suitable for Good to Person Solutions it is important to determine what other technology can be implemented, such as **[Picking Technologies](https://blog.gieicom.com/english/which-is-the-difference-between-pick-to-light-put-to-light-and-pick-to-voice)**: Pick Car coupled with a Pick to Voice, among others, which give you an assortment activity more effective with a lower error rate.

## 3. Shipment and consolidation of the product to be stocked

It is necessary to determine how much the software helps the supplier for consolidation to be done as quickly as possible. The software must help the boarding process to be in accordance with the first entries being the last exits. This ensures that the delivery times of the merchandise to the retail store are as fast as possible.

 Here are some tips that we can implement in your distribution center to meet the market demand.

At G.I.Eicom we have the best solutions that respond to your specific needs, come with our experts

 

## RELATED ARTICLES

## [GIEICOM Dec 3, 2017, 10:36:44 PM 6 min read Why Pick to Voice technology is an innovative tool for Distribution Centers? Part 2 We previously shared the Part one a compilation of information where we explained why the Pick to Voice technology is an ... Start Reading](https://blog.gieicom.com/english/why-pick-to-voice-technology-is-an-innovative-tool-for-distribution-centers-part-2)

## [GIEICOM Apr 29, 2016, 11:21:34 AM 7 min read How to avoid error and increase competitiveness in your operation in a cutting-edge and accessible way Innovating and automating processes within the distribution center (DC) is a priority to comply in time and form with the ... Start Reading](https://blog.gieicom.com/english/how-to-avoid-error-and-increase-competitiveness-in-your-operation-in-a-cutting-edge-and-accessible-way)

## [GIEICOM Dec 3, 2017, 10:37:29 PM 5 min read Learn about the components of Pick to Light. Part I If your industry needs to store a large number of products that will have constant flow, the best alternative is to use an ... Start Reading](https://blog.gieicom.com/english/learn-about-the-components-of-pick-to-light.-part-one)

![slogan-blanco](https://blog.gieicom.com/hubfs/slogan-blanco.png "slogan-blanco")

![mundo-frase-1](https://blog.gieicom.com/hs-fs/hubfs/mundo-frase-1.png?width=430&height=61&name=mundo-frase-1.png "mundo-frase-1")

**Solutions**

- [Sortation](https://www.gieicom.com/en/solutions/classification/)
- [Order Fulfillment](https://www.gieicom.com/en/solutions/order-fulfillment/)
- [Products Assembly](https://www.gieicom.com/en/solutions/assembly-line/)
- [Ecommerce](https://www.gieicom.com/en/solutions/ecommerce/)
- [Kitting](https://www.gieicom.com/en/solutions/kitting/)

- [Automatic Storage](https://www.gieicom.com/en/solutions/automatic-storage/)
- [Palletizing](https://www.gieicom.com/en//solutions/palletizing/)
- [Reverse Logistics](https://www.gieicom.com/en/solutions/reverse-logistics/)
- [Material Handling](https://www.gieicom.com/en/solutions/material-handling/)
- [Intralogistics Engineering](https://www.gieicom.com/en/solutions/material-handling-design-and-intralogistics/)

**Contact**

Tlalnepantla, Edo. de Mexico.

**Our Locations**

Edo de México

Querétaro | Guadalajara

Monterrey | Chihuahua

[800 00 34266](tel:+018000034266)

[+52 (55) 5894 7813](tel:+5558947813)

[+52 (55) 5894 7814](tel:+5558947814)

[contacto@gieicom.com](mailto:contacto@gieicom.com)

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